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Amazon and Reading Is Fundamental Join Forces

Washington, DC and Seattle, WA - February 16, 2017 - Amazon and Reading Is Fundamental (RIF), the nation’s largest literacy organization, have joined forces to empower Amazon customers to help ignite a passion for reading among children across the U.S. who may have limited or no access to books in their homes. From now through March 4, customers can send a book from a Wish List of 50 RIF-designated book titles on Amazon.com that the non-profit will supply to children in need across the country.

“The unfortunate reality is that 6 out of 10 low-income families have no age-appropriate books in their homes,” said Alicia Levi, President and CEO of Reading Is Fundamental. “With its earliest roots as a groundbreaking bookseller, Amazon shares with RIF a common commitment to a literate America, and we are excited to share with Amazon customers the opportunity to ensure that children with the greatest need receive brand new books to call their own.”

Amazon is promoting this opportunity through its extensive digital channels, on its home page and on specific product pages. To learn more about how to send books to RIF on Amazon.com and help give every child the fundamentals for success, visit www.amazon.com/RIF

About Reading Is Fundamental

Reading Is Fundamental (RIF) is committed to a literate America by inspiring a passion for reading among all children, providing quality content to create impact, and engaging communities in the solution to give every child the fundamentals for success. As a champion for children’s literacy since 1966, RIF has provided more than 412 million books to 40 million RIF kids over 50 years, inspiring generations to read, learn and grow. Sign up for our newsletter at www.rif.org and follow us on Twitter and Facebook to learn more.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about.