Blog

Check back often for our latest updates and news!

Jackie DeLeo, the Chief Merchandising Officer of Barnes & Noble, smiles at the camera. She wears tortoiseshell glasses and a gray jacket. She is standing in front of a shelf of books.
On October 1, 2022, RIF’s Rally to Read 100 reading initiative launched its second year with a pledge to read 100 books, engaging monthly themes, author read-alouds from acclaimed authors, book and theme activities, and a book sweepstakes to engage and inspire reading among elementary-aged children. This Year, RIF is excited to share our new Inspiration Partner, Barnes & Noble, has come aboard to join our rallying cry to create a nation of readers! Read below for a conversation with Alicia Levi, RIF President and CEO, and Jackie DeLeo, Barnes & Noble Chief Merchandising Officer, as they discuss the new partnership, their excitement for this year’s Rally to Read 100, and their joint commitment to children’s literacy.
The cover image for El Deafo. The main character, Cece Bell, flies in the sky between clouds. She wears a cape, a white shirt, and blue shorts. Her eyes are closed and she smiles as she flies upwards.
We recently caught up with our friend, author and illustrator Cece Bell! She was kind enough to tell us a little about her creative process, what inspires her, El Deafo’s success, and what she loves the most about writing children’s books. Read on for more!
An image of an Amazon employee wearing a blue shirt with the company logo helping a student write something down on a white pad. The student is wearing a tie-dye shirt and a pink headband.
Reading Is Fundamental (RIF) has been thrilled to partner with Amazon during their Global Month of Volunteering. Between August 15 and September 16, Amazon employees across the country have demonstrated their commitment to RIF and children’s literacy through a series of community activities including packing and delivering literacy kits to children, developing Book Talks to share reading inspiration, and hosting book celebration events and giveaways in four cities. The joint program served more than 27,000 children in underserved and underrepresented communities. Read up on Amazon’s literacy commitment and partnership with RIF in this blog post.
Jessica Ewing, the CEO and Founder of Literati
The month of September celebrates and raises awareness for the importance of literacy during National Literacy Month, something both Reading Is Fundamental and Literati care about deeply. This September, RIF is excited to partner with Literati, modern book curator and distributor focused on delivering the best books to kids through its kids’ book club and school book fairs. Read RIF President and CEO Alicia Levi’s conversation with Jessica Ewing, Literati Founder and CEO, to hear more about our new partnership.
Graph of the declining reading levels

Alicia Levi, President & CEO, Reading Is Fundamental

This month, Reading Is Fundamental (RIF) is honored to once again partner with Macy’s to bring books and literacy resources to children nationwide. For 18 years, Macy’s has been a committed advocate for children’s literacy, working with RIF since 2003 to ensure that MILLIONS of children nationwide have the opportunity to read, learn, and grow. Throughout the month of July, shoppers can round up their purchases when they shop in store and online!  Every penny donated supports children who are most in need.

24703

RIF is excited to share about its newest online resource center. Our own Erin Bailey, RIF’s Director of Content and Programs, shares about this exciting new set of resources that we hope families, educators and students will find useful and impactful! Read more and then start exploring the center today: RIF.ORG/SUSTAINABLE-FUTURES

15106
We’re thrilled to bring you a blog post today from Andrea Barbalich, editor-in-chief of The Week Junior, a newsmagazine for children. Through the generous donations of The Week Junior, RIF has been able to provide free print and online subscriptions bringing news, current affairs, and powerful content to the families we serve. Read on to learn about why Andrea believes in the power of reading, especially through The Week Junior.
15079

Reading Is Fundamental (RIF) is proud to share this guest post from literacy champion and longtime friend of RIF, Joe Swope, Manager of Media Relations and Special Projects, of UGI Utilities. This year as we mark 30 years of partnership supporting the children and families of Pennsylvania, we are excited for you to hear from Joe who has been involved in managing the RIF partnership for many years, volunteering at book distributions, reading to children, and leading the UGI team to drive literacy impact through their dedicated employee volunteers.

14956

RIF is excited to share about its newest online resource center. Our own Erin Bailey, RIF’s Director of Content, shares about this exciting new set of resources that we hope families, educators and students will find useful and impactful! Read more and then start exploring the center today: RIF.ORG/REI

14848

Through our Rally to Read 100 initiative, Reading Is Fundamental (RIF) has brought together its partners and committed literacy leaders to unite around our nation’s children and support their reading engagement.

14702

Thanksgiving is a time of gratitude and reflection. As I prepare to gather around the Thanksgiving table with my family, I feel especially grateful for this time spent with loved ones and for the opportunity to pause and reflect upon the year.

14581

Literacy is an essential part of life. And, being digitally literate is now just as important as mastering basic skills. Learn how parents and educators can play a significant role in rethinking and shaping how students learn literacy skills in the digital age in this guest blog post by blogger and part-time teacher for ESL students Janey Russell.

14527

Representation is a powerful tool for children to dream big about what’s possible for their future. Books with authentic representation of identities offer an opportunity to offset societal prejudices, marginalization and historical disenfranchisement through the power of story. As community connectors, PTAs have the power to ensure students have access to these books and other inclusive literacy resources.

 

14514

Today we’re sharing a post from our friends in literacy who used a multifaceted approach to understand the need in their community and delivered a meaningful program to support young readers and engage parents so they were ready for Kindergarten. This back-to-school season, we’re pleased to share about their model and you can learn more about RIF’s own reading engagement campaign that just launched along with return to school: Rally to Read 100! Learn more today at RallytoRead.org.

14468

September is here! School is in full swing and we could not be more thrilled to kick off the new school year with a new call to action around reading.  This is a unique year for all of us and RIF thought it was the perfect opportunity to launch a new initiative, Rally to Read 100. Today we’re kicking off a six-month series of reading fun as we unite behind educators and families to engage students in reading and inspire young minds with the magic of books.

 

14432

RIF and Macy’s celebrate an 18-year partnership and more than 14 million books and literacy resources distributed to children across the nation. Read more about our impactful partnership and how you can join this year’s Macy’s Gives Campaign in RIF’s newest blog post by Alicia Levi, RIF President & CEO.

14328

Teachers and parents, this month’s RIF blog is written by comic strip and graphic novel writer (and magician!), Brian Anderson. You may know him from his long-standing comic strip Dog eat Doug. Brian shares his passion for magic and the importance of reading – whether to become a great magician or a strong reader. It is a great read to share with the child(ren) in your life to get them inspired, to open a book and to uncover the magic in reading.

14314

It is with deep sadness that we mourn the loss of this giant of children’s literacy and strong supporter of RIF, Dick Robinson. Please take a few minutes to read these kind words from RIF President & CEO, Alicia Levi, as she reflects on the legacy Dick Robinson leaves behind.

14250

Summer is the perfect time for children to relax, read, and get swept away to places near and far. Together, we can combat the summer reading slide and keep our nation’s children reading and thriving. RIF offers a variety of resources and activities to engage young readers all summer long.