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2022 Halo Awards Honor Top Corporate Social Impact Initiatives

By Alli Murphy

Campaigns that educated and mobilized thousands to get vaccinated, used NFTs to inspire and engage younger fundraisers, and helped break down barriers to unemployment – all while building stronger businesses - were among the initiatives honored at the 20th annual Halo Awards.

Twenty category-specific winners were selected out of more than 120 entries by Engage for Good at its annual conference in Atlanta, GA.

In addition, Ace Hardware and The Trevor Project each received a Golden Halo Award, Engage for Good’s highest honor, for their long records of achievement at the intersection of profit and purpose.

Case studies of each winning campaign and profiles of the Golden Halo Award winners can be found at https://engageforgood.com/halo-awards

“With the world facing such enormous manmade and natural crises, Halo Award-winning campaigns remind us of the tremendous positive impact companies can have in combatting societal problems,” said Engage for Good President David Hessekiel.

Give The World A Shot, a partnership between UNICEF and Expedia Group and its family of brands – including Expedia, Hotels.com, Vrbo, Orbitz, Travelocity, Hotwire, ebookers and CheapTickets – was named the “Best Of The Best” honoree, an award sponsored by social impact agency For Momentum.

For Momentum’s President & Founder Mollye Rhea commented, “Each year the Best of the Best Halo Award recognizes a campaign that demonstrates excellence and best practices in social impact partnership engagement. Among a competitive field of over 120 Halo applications, the Give the World a Shot partnership between the Expedia Group and UNICEF was a standout! Addressing the important issue of global access to COVID-19 vaccines, the Give the World a Shot campaign raised awareness of vaccine equity, engaged Expedia Group’s customers and employees, and raised over $10.5 million to support the life-saving delivery of over 5 million COVID-19 vaccines around the world. For Momentum sends a huge congratulations to both organizations for your successful campaign and the impact it made in this vitally important mission space.”

Please join us in congratulating this year’s Halo Award-winning campaigns:


Best Activism/Advocacy Initiative

Gold: Blood Saves Lives: Helping People With Sickle Cell Disease – FedEx & American Red Cross

Silver: Human Rights Now! – Reebok & RISE


Best Consumer-Activated Corporate Donation Initiative

Gold: Give the World A Shot – Expedia Group & UNICEF

Silver: Shaw Cushion For St.Jude Collection – Shaw Industries Group, Inc. & ALSAC/St. Jude Children's Research Hospital


Best Consumer Donation Initiative

Gold: Macy's Parade NFT Donation Campaign – Macy's Inc. & Make-A-Wish

Silver: Pride 2021 – Williams-Sonoma, Inc. & The Trevor Project


Best COVID-19 Initiative

Gold: Brave of Heart Fund – New York Life Insurance Company, Cigna & E4E Relief

Silver: Using Data to Advance Health Equity – Google.org & Satcher Health Leadership Institute at Morehouse School of Medicine


Best Education Initiative

Gold: Macy's & Reading Is Fundamental: Back-To-School Round Up – Macy's Inc. & Reading Is Fundamental

Silver: #TeachHealthy – Pharmavite & DonorsChoose


Best Employee Enagement Initiative

Gold: Visa Empowers – Visa, The Visa Foundation & Kiva

Silver: Medidata's Social Innovation Lab: Making a Difference in Life Sciences – Medidata, A Dassault Systèmes Company & Nonprofit Partners


Best Health Initiative (Physical or Mental Health)

Gold: Using Data To Advance Health Equity – Google.org & Satcher Health Leadership Institute at Morehouse School of Medicine

Silver: #GuaranteedLove Mental Health Week – Guaranteed Rate, American Foundation for Suicide Prevention, Project Healthy Minds & Wounded Warrior Project


Best JEDI Initiative (Justice, Equity, Diversity And/Or Inclusion)

Gold: #StareAtGreatness – Citi & International Paralympic Committee

Silver: Best Buy x PopSockets Partnership For Black History Month – Best Buy & PopSockets


Best Social Service Initiative

Gold: #CODEMedicalHeroes – Activision Blizzard, Raven Software, Treyarch Studios, Call of Duty & Call of Duty Endowment

Silver: Breaking Down Barriers To Employment – Frontier Co-op & Willis Dady Homeless Services


Best Social Impact Video

Gold: #StareAtGreatness – Citi & International Paralympic Committee

Silver: TradeWorx: Helping Youth Experiencing Homelessness Access Careers In The Trades – The Home Depot Canada & The Home Depot Canada Foundation


Best of the Best

Give The World A Shot – Expedia Group & UNICEF USA


About Engage for Good

Engage for Good, producer of the Engage for Good conference and Halo Awards, is a professional development organization that helps corporate social impact leaders at businesses and nonprofits access the resources and community they need in order to build a better world and the bottom line. While best known for its annual conference and the Halo Awards, Engage for Good provides year-round resources, trainings and events to help corporate social impact professionals advance their careers, campaigns and organizations. A wealth of information on cause marketing, corporate social impact programs and Engage for Good’s offerings can be found at http://www.engageforgood.com

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