Alicia Levi currently serves as President and CEO of Reading Is Fundamental (RIF), the nation’s leading children’s literacy organization. Since taking the helm in 2016, Alicia has transformed RIF through a bold and innovative vision—leveraging technology, expanding strategic partnerships, and launching forward-thinking programs to ensure every child has the opportunity to read, learn, and grow.

Under her leadership, RIF has significantly expanded its digital footprint, offering a robust array of both print and digital book resources. This includes the launch of Literacy Central, RIF’s website offering over 30,000 reading resources, and Skybrary, RIF’s digital library eBook service, which have redefined access to books and reading materials for children nationwide. Alicia has led RIF’s expansion beyond its traditional K–5 focus to include impactful literacy initiatives for Pre-K and middle school students, ensuring support throughout more stages of a child’s reading journey. She has also championed professional development offerings designed to build local capacity and empower educators and communities to sustain literacy efforts long-term.

During her tenure, RIF celebrated the extraordinary milestone of serving its 100 millionth child—underscoring Alicia’s enduring commitment to children across the nation. Throughout her career, she has remained dedicated to transforming children’s lives through smart, scalable strategies that drive measurable impact and improve academic outcomes.

Prior to joining RIF in 2016, Alicia served as Vice President, Education for the Public Broadcasting Service (PBS) and oversaw all of PBS’ educational efforts in developing digital education services for PBS, local public television stations, students and teachers nationwide. She was responsible for PBS’ strategic partnerships, digital media production, professional development, and other emerging products and services that support the PreK-16 education market. Under Alicia’s leadership, PBS Learning Media became an award-winning and trusted destination for educators and families that aggregated the best of public media, providing an innovative, digital solution for educators looking to leverage media in 21st century classrooms.

Before joining PBS, Alicia served as Vice President, Educational Publishing at Discovery Education, helping design comprehensive educational media solutions for K-12 classrooms. Prior to her time at Discovery, she managed the University of Maryland College Park’s Educational Access Channel out of the College of Education.

Alicia is a recognized thought leader in educational media and currently serves on the National Advisory Board for United Through Reading and is a former board member of the Partnership for 21st Century Skills. She frequently authors and contributes to articles in trade and consumer publications and has spoken on podcasts and panels at events worldwide ranging from the World Literacy Summit to SXSW EDU. Most recently Alicia had the privilege of accepting on behalf of RIF the 2025 World Literacy Foundation Award. Alicia has dedicated her career to ensuring children nationwide have equitable access to educational opportunities.