Winners of Literacy for Life™ RIF Site Library MakeOver Contest Announced
Flint, Mich. School Is Grand Prize Winner
Washington, October 3, 2007 — Civic Park Community School in Flint, Mich., is the grand prize winner of the 2007 Literacy for Life RIF Site Library Makeover Contest. In an online vote, they were selected by more than 11,000 site visitors for excelling in providing outstanding reading opportunities to the children in their community. Civic Park Community School will receive a $5,000 cash prize toward the renovation or creation of their library and $10,000 in books from Scholastic.
"RIF book distributions have become an integral part of life at the Civic Park Community School with many of our 545 current students boasting parents who were once RIF kids themselves," said Douglas R. Burroughs, principal, Civic Park Community School. ""As children living in the Civic Park community currently lack access to public libraries, our new library will play a very important role in helping the community discover the joy of reading. I'd also like to say ‘thank you’ to everyone who voted for our program."
The online contest and the LITERACY FOR LIFE™ campaign, each sponsored by the maker of Children's BENADRYL® and PediaCare® products, Reading Is Fundamental (RIF), and Scholastic, were created with the hope that by providing parents and educators with simple practical tools, they would become more aware of the relationship between lifelong literacy and lifelong health.
Three runners up, Arctic Light Elementary School in Fort Wainwright, Alaska; the Dallas Independent School District in Dallas, Texas; and KIDCO Child Care in Miami, Fla., will each receive a $2,500 cash prize and $5,000 in books from Scholastic.
"These four sites exemplify the RIF mission," stated Carol H. Rasco, RIF president and CEO. "They each have shown a unique commitment to children's literacy and more importantly, great success helping their children discover the joy of reading. RIF considers each program a winner and we congratulate them on their library makeovers. We would also like to thank our campaign partners for their support."
Reading Is Fundamental, Inc. (RIF), founded in 1966, motivates children to read by working with them, their parents, and community members to make reading a fun and beneficial part of everyday life. RIF’s highest priority is reaching underserved children from birth to age 8. Through community volunteers in every state and U.S. territory, RIF provides 4.6 million children with 15 million new, free books and literacy resources each year. For more information and to access reading resources, visit RIF’s website at www.rif.org.
Discover the Joy!
ABOUT LITERACY FOR LIFE™
The maker of Children's BENADRYLl® Allergy and PediaCare® cough, cold and comforting care products has joined forces with Reading Is Fundamental and Scholastic to create LITERACY FOR LIFE™. The program is based on a shared belief that literacy and health go hand in hand in creating a successful and joyful life. The LITERACY FOR LIFE™ program is designed to be a resource for parents and teachers who share these same beliefs.
ABOUT BENADRYL® ALLERGY AND PEDIACARE® COUGH, COLD AND COMFORTING CARE PRODUCTS
BENADRYL® and PediaCare® are manufactured and marketed by McNeil Consumer Healthcare, a Division of McNEIL-PPC, Inc. McNeil Consumer Healthcare markets a broad range of well-known and trusted over-the-counter (OTC) products around the globe and is most widely recognized for the complete line of TYLENOL® (acetaminophen) products, a leading OTC pain reliever brand in the adult and pediatric categories. Other McNeil Consumer Healthcare brands include IMODIUM® A-D anti-diarrheal; MOTRIN® IB; ROLAIDS® antacid products; ST. JOSEPH® Adult Regimen Aspirin; and SUDAFED® and SUDAFED PE® nasal decongestants.
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys. Scholastic distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs, and school-based and direct-to-home continuity programs; retail stores, schools, libraries and television networks; and the Company's Web site.
Media Relations Manager