RIF-US Airways’ “Read With Kids Challenge” Reaches Goal of One Million Minutes Read with Flying Colors
WASHINGTON—March 24, 2008—Reading Is Fundamental (RIF) and US Airways (LCC) reported today that their “Read with Kids Challenge” has reached the one million minutes read goal two months ahead of schedule. More than 10,000 parents and educators, including hundreds of US Airways employees, have already logged in minutes read to young children since the Challenge was launched on February 29. The online Challenge runs until May 31.
“We’re thrilled to see so many parents reading with their children and hope the momentum continues as every child benefits from being read to daily,” said Carol H. Rasco, president and CEO, of RIF. “Thanks to US Airways’ support, promotion from NBC’s Today Show, many bloggers, and thousands of parents and educators, the word is spreading that reading aloud helps children get off to a fast start in school.”
“Read with Kids Challenge” participants can log their time reading to children at RIF.org. All new and existing participants qualify for weekly prize drawings and a grand prize drawing provided by US Airways of a family vacation to Walt Disney World® Resort in Orlando. During March, US Airways, the official airline of RIF, is distributing copies of best-selling author/illustrator Lucy Cousins’ children’s book Come Fly with Maisy to passengers on domestic, mainline flights to take and share with a child.
Reading Is Fundamental, Inc. (RIF), founded in 1966, motivates children to read by working with them, their parents, and community members to make reading a fun and beneficial part of everyday life. RIF’s highest priority is reaching underserved children from birth to age 8. Through community volunteers in every state and U.S. territory, RIF provides 4.6 million children with 15 million new, free books and literacy resources each year. For more information and to access reading resources, visit RIF’s website at www.rif.org.
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