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Macy’s Be Book Smart Campaign Help RIF Programs Provide 370,000 Books to Kids

WASHINGTON, Feb. 22, 2013 – Reading Is Fundamental (RIF), the largest children’s literacy nonprofit in the United States, is awarding $840,000 in funding, generated by Macy’s 2012 Be Book Smart campaign, to 59 RIF programs across the country. The awards will provide 370,000 books for kids in need and benefit local RIF programs working to create memorable and exciting literacy experiences that inspire a lifetime of reading in children.

The funds were raised during Macy’s 2012 Be Book Smart campaign in partnership with Macy’s stores nationwide. While the program is national, 59 RIF programs worked to support the campaign at hundreds of stores, serving as powerful examples of the positive community impact of getting books to underserved kids.

“Macy’s commitment to children’s literacy is making a real and lasting impact in communities across the United States,” said Carol H. Rasco, President and CEO of RIF. “With the support of Macy’s customers and associates, hundreds of thousands of children will be taking home a book of their own. We’re so thankful for Macy’s longtime partnership and what it’s meant to children in need – who through the power of books will have a better chance of success in school and life.”

The Be Book Smart campaign encouraged Macy’s customers coast-to-coast to give $3 to help provide books for children in their local communities. Through the campaign, customers received $10 off in-store purchases of $50 or more, and Macy’s donated 100 percent of every $3 to RIF. The campaign raised $4.8 million in total, providing over 1,600,000 books and literacy support to some of the nation’s most at-risk kids.

“Giving back to local communities is a cornerstone of the Macy’s brand,” said Martine Reardon, chief marketing officer for Macy’s. “Macy’s passionately supports children’s literacy, and we thank our customers for adding their generous contribution to the important work RIF does every day.”

The funding will be awarded to programs in the following states and territories: Alabama, Arizona, California, Colorado, Connecticut, the District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Montana, North Carolina, New Hampshire, New Jersey, New York, New Mexico, Nevada, Ohio, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington and Wisconsin.

Since 2004, Macy’s has helped raise $25.8 million for RIF. Through customer-supported fundraising campaigns, in-store events, and volunteer activities, Macy’s longstanding support has enabled RIF to promote literacy at all levels, from buying books for children and training educators to providing resources to parents.

About Macy's
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks(R) and the Macy's Thanksgiving Day Parade(R), as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.

About Reading Is Fundamental (RIF)
Reading Is Fundamental delivers free books and literacy resources to children and families in underserved communities in the United States. By giving children the opportunity to own a book, RIF inspires them to become lifelong readers and achieve their full potential. As the nation’s largest children’s literacy nonprofit, RIF has placed 400 million books in the hands of more than 37 million children since it was established in 1966. Learn more and help provide books to kids who need them most, visit RIF.org.


Media Contact:
Jay Brown | 202.536.3528 | jbrown@rif.org 

Macy’s Be Book Smart Campaign Help RIF Programs Provide 370,000 Books to Kids