Home > About RIF > Press Room > Press Release Library > Macy’s and Reading Is Fundamental Launch 2008 Children’s Literacy Campaign

  • Facebook
  • Twitter
  • Send
  • Print

Macy’s and Reading Is Fundamental Launch 2008 Children’s Literacy Campaign

2008 Customer Giving Program “Book A Brighter Future” Launches!

Washington, D.C., July 30, 2008—As students prepare to head back to school this fall, Macy’s and Reading Is Fundamental (RIF), the nation’s oldest and largest children and families’ literacy nonprofit, are joining forces for another year to launch Macy’s 2008 ‘Book A Brighter Future” campaign. The campaign promotes and supports RIF’s early childhood literacy programs by providing resources and books for underserved children throughout the nation.

For $3, which Macy’s will donate to RIF, customers will get a $10-off shopping pass to be used toward their next eligible Macy’s purchase of $50 or more. The RIF shopping passes are available in-store at Macy's nationwide this back-to-school season. They will be redeemable in most Macy’s departments. (Exclusions apply. See shopping pass for details.) One dollar of each $3 donated will go to support a local RIF program; $1 will benefit RIF’s Multicultural Literacy Campaign; and $1 will support reading resources for children nationwide.

"Macy's is committed to supporting achievement in education, and we recognize that reading is the foundation for learning," said Terry J. Lundgren, Macy's, Inc. chairman, president and chief executive officer. "In partnership with Reading Is Fundamental, Macy's 'Book A Brighter Future' campaign will provide free books to hundreds of thousands of children locally and throughout the nation in an effort to further encourage and nurture reading."

“Since RIF began 42 years ago, we have been committed to helping children discover the value and joy of reading, “said Carol H. Rasco, president and CEO of RIF.  “In 2007, Macy’s was our largest corporate donor.  Macy’s support has truly helped advance our mission to provide free books to children who need them most and we are very grateful.”

In 2007, Macy’s launched the “Be One for the Books” campaign, which raised more than $2.5 million for RIF, making Macy’s “Be One for the Books” the largest customer-supported campaign in RIF history.  Those funds were used, in part, to support RIF’s Multicultural Literacy Campaign, which was created to promote and support early childhood literacy in African American, Hispanic, and Native American communities. In order to garner additional attention and community support, RIF launched “Leading to Reading” and “Semillitas de Aprendizaje,” complimentary English/Spanish bilingual websites that offer educational resources for parents of young children.

In past campaigns, Macy’s has sold  800,000 RIF savings passes and has donated funds that have provided more than 350 multicultural book collections to RIF programs and given more than one million books to children nationwide.

 
Reading Is Fundamental, Inc. (RIF), founded in 1966, motivates children to read by working with them, their parents, and community members to make reading a fun and beneficial part of everyday life. RIF’s highest priority is reaching underserved children from birth to age 8. Through community volunteers in every state and U.S. territory, RIF provides 4.6 million children with 15 million new, free books and literacy resources each year. For more information and to access reading resources, visit RIF’s website at www.rif.org.

Discover the Joy!

Macy’s, the largest retail brand of Macy’s, Inc., delivers fashion and affordable luxury to customers at more than 850 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Offering distinctive assortments, including exclusive fashion and home brands, Macy’s stores are operated by four regionally based retail divisions – Macy’s East, Macy’s Florida, Macy’s Central and Macy’s West – and an online store at macys.com.

For additional media materials, please visit our online press room at www.macys.com/pressroom

Layla Wright-Contreras,
Media Relations Manager
202-536-3528

 

Macy’s and Reading Is Fundamental Launch 2008 Children’s Literacy Campaign