Home > About RIF > Press Room > Media Kit > Reading Is Fundamental (RIF) Logos

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Reading Is Fundamental (RIF) Logos

We’re pleased to introduce RIF’s new logo for use. The new logo is a modern formation of an open book—its openness symbolizes a voice for underserved communities and the world of possibilities opened to children through reading. The new mark is further enhanced by vivid tones of yellow and blue, creating a symbol that is electric and boldly stands as a badge of honor for all people that believe in the power of reading, people like you.

From websites to print materials, we’ve created a host of formats to fit your every need. The vertical logo in yellow and blue is the primary logo and should be used whenever possible.

Please be sure to use the new version of the logo on all RIF-related materials. The old version of the logo should be phased out as you create or update materials. Below you’ll find the logo in the following formats: 

  • JPEG: Easily accessible, great for use in Word 
  • PNG: Great for use on the web or in Powerpoint 
  • EPS: Primarily used by designers and printers (created in Adobe Illustrator)



Primary Vertical RIF logo

Black Vertical RIF logo






Primary Horizontal RIF logo
Black Horizontal RIF logo




Need HELP? If you have any questions about how to properly use the RIF Logo, please contact sryan@rif.org or msacdalan@rif.org.


Reading Is Fundamental (RIF) Logos