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Brown Bear Illustrator, Eric Carle, and Reading Is Fundamental Celebrate the Gift of Reading on www.RIF.org

Holiday giveaway tied to launch of new parent e-newsletter

WASHINGTON, D.C. December 4, 2007--More than 40 years ago, Bill Martin Jr. and Eric Carle teamed up to create the children's classic, Brown Bear, Brown Bear, What Do You See? Now fans from around the country can watch Eric Carle reading this classic story on Reading Is Fundamentalâ„¢s (RIF) website www.rif.org. Visitors can also watch a video Q&A with the renowned illustrator and discover his favorite book, favorite color, and more.

In January, RIF will launch a new Parents eNewsletter, in English and Spanish, to provide parents with young children literacy-related motivational tips, stories, and more. Those who sign-up for this newsletter on www.rif.org during the month of December will be automatically entered in RIF's holiday giveaway for a chance to win a Brown Bear & Friendsgift pack that includes books, games, posters, and more! One of the items in the grand prize is a copy of Baby Bear, Baby Bear, What Do You See? signed by Eric Carle.

Families looking for activities to share during the holidays can enjoy step-by-step instructions on how to create a collage using Carle's artful technique. Also available on the RIF website: stress-busting holiday reading tips, homemade gift ideas, a holiday eCard, a December activity calendar, and a new multicultural holiday booklist that includes picture books from around the world.

In addition, holiday shoppers interested in giving the gift of reading are invited to buy or renew their favorite magazine subscriptions through www.rif.org for great discounts while supporting RIF.

 
Reading Is Fundamental, Inc. (RIF), founded in 1966, motivates children to read by working with them, their parents, and community members to make reading a fun and beneficial part of everyday life. RIF’s highest priority is reaching underserved children from birth to age 8. Through community volunteers in every state and U.S. territory, RIF provides 4.6 million children with 15 million new, free books and literacy resources each year. For more information and to access reading resources, visit RIF’s website at www.rif.org.

Discover the Joy!

Layla Wright-Contreras, Media Relations Manager
202-536-3528

Brown Bear Illustrator, Eric Carle, and Reading Is Fundamental Celebrate the Gift of Reading on www.RIF.org