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National Association of College Stores and Reading Is Fundamental Team Up for National Student Day

OBERLIN, OHIO, August 10, 2015 – College students who participate in the fifth annual National Student Day (NSD) will not only have the chance to win valuable prizes, but also to help support children’s literacy initiatives. For every student entry into the new NSD social media-based photo-sharing contest, the National Association of College Stores (NACS), sponsor of National Student Day, will make a donation of $1, up to $5,000 to children’s literacy advocate Reading Is Fundamental (RIF).

Campus stores across the U.S. and Canada will celebrate their students by hosting a variety of celebrations on National Student Day, which takes place October 8, 2015. The NSD contest runs from September 24 to October 22.

The contest is easy. Students “snap a selfie” in their campus store and share it on Facebook, Twitter or Instagram using the hashtag #GIVEME5NSD. Five randomly selected students will win a $500 store credit just for entering.

NACS teamed with RIF to fulfill National Student Day’s focus on service and student success. “NACS is pleased to provide support to Reading Is Fundamental and their children’s literacy initiatives through National Student Day. Our mutual commitment to learning and student success at any age makes it a natural partnership,” said Brian E. Cartier, CEO of NACS.

Carol H. Rasco, president and CEO of Reading Is Fundamental, also expressed her appreciation of the partnership. “We are thankful for NACS’ commitment to children’s literacy”, noted Rasco. “By entering the contest, students everywhere have an opportunity to support RIF and help provide free, high-quality books for children who need them most.”
For more information on National Student Day and the contest, visit www.nationalstudentday.com or find it on Facebook and Twitter.

About The National Association of College Stores
The National Association of College Stores (NACS) is the professional trade association representing the $10 billion collegiate retailing industry. NACS represents nearly 3,000 campus retailers and approximately 1,000 industry-related companies that supply course materials and other merchandise and services to campus stores. NACS provides education and other resources that help its member stores support student success, the campus experience, and the academic missions of higher education institutions. NACS is headquartered in Oberlin, Ohio. Additional information can be found online at www.nacs.org.

About RIF
Reading Is Fundamental delivers free books and literacy resources to children and families in economically disadvantaged communities in the United States. By giving children the opportunity to own a book, RIF inspires them to become lifelong readers and achieve their full potential. RIF is leading the way to help minimize the summer learning slide through Read for Success, a proven program model aimed at elementary students to reduce summer reading loss and improve literacy proficiency all year long. As the nation’s largest children’s literacy nonprofit, RIF has placed 412 million books in the hands of more than 40 million children since it was established in 1966. To learn more and help provide books to kids who need them most, visit www.RIF.org.



Media Contacts:
Jennifer Libertowski, APR
National Assn. of College Stores
(800_622-7498 ext. 2249

Jon Purves
Reading Is Fundamental
(202) 536-3438


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