WASHINGTON, April 30, 2013 – Reading Is Fundamental, the nation’s largest children’s literacy organization, welcomes Marshall J. Lux to its Board of Directors. Mr. Lux has more than 25 years of experience in the financial services industry and leads the private equity sector at The Boston Consulting Group as a Senior Partner and Managing Director. Mr. Lux was also Chief Risk Officer for Chase during the financial crisis.

“As a leading executive, Marshall knows the value of a strong education and the foundation that reading and books play in a child’s success in life,” said Carol H. Rasco, president and CEO of RIF. “We are extremely pleased to have Marshall on board and Reading Is Fundamental will not only benefit from his commitment to our mission, but also from his deep experience in the financial services industry and with a variety of non-profits with which he’s donated his services.”

Mr. Lux’s pro bono consulting includes helping the City of New York estimate the impact of 9/11; defining the Library of the Future for the New York Public Library; and working with Carnegie Hall to attract children audiences.

“Books open new doors and new world. For 46 years, Reading Is Fundamental has been the leading children’s literacy group and I’m eager to join them in their work to ensure every child has access to books,” said Mr. Lux, “Some of my fondest memories of my children growing up were reading to them. I can’t imagine a child not having that experience. I’m honored for the opportunity to help other parents and their children not only make those memories but build a foundation for their futures.” 

About Reading Is Fundamental (RIF)
Reading Is Fundamental delivers free books and literacy resources to children and families in underserved communities in the United States. By giving children the opportunity to own a book, RIF inspires them to become lifelong readers and achieve their full potential. As the nation’s largest children’s literacy nonprofit, RIF has placed 400 million books in the hands of more than 37 million children since it was established in 1966. Learn more and help provide books to kids who need them most, visit RIF.org.

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